Tom Melvin

17. November 2009

Responsibility Empowers

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Recently, I had the privilege of attending a presentation given by world famous author and speaker, Mr. Andy Andrews. Andrews is hailed by a New York Times writer as a “modern-day Will Rogers who has quietly become one of the most influential people in America.” In one of his latest books, “Mastering the Seven Decisions [...]

5. September 2009

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Lifejacket For Drowning Entrepreneurs

Perhaps that is the most important advice I can give you is “don’t give up!” Starting your own business isn’t easy. It takes a lot of hard work and dedication. And, in this tougher-than-normal economy that we are all facing now, starting your own business online, or offline for that matter, may seem a daunting [...]

29. August 2009

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Internet “No Brainers”

When you consider the incredibly brief period of time that online marketing has been around, it is amazing that as many companies have had the success they have had. It is not easy, however, as every accomplishment takes a lot of hard work. Anything that is worthwhile takes effort; therefore, you must have solid determination [...]

26. August 2009

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If You’re Broke, Stop Selling!

Social networking sites give businesses the possibility of reaching thousands of people very quickly. You can use blogs, podcasts, articles, and discussion boards to engage potential customers. You will attract people to your site when you give them information they want. That’s attraction marketing: you establish relationships with your audience, eventually turning prospects into customers.
Attract, [...]

26. August 2009

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Push vs. Pull

Lately I have been shopping for a wood stove for my home. I know something about wood stoves, but not enough to make an informed decision. So what I needed first was information. The dealer I approached spent a great deal of time educating me about the different options and sharing stories about wood stoves. [...]

26. August 2009

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Online Magic Not An Illusion

No technology has changed the world of business quite like the Internet. Even though this amazing expertise and knowledge has only been in people’s homes for less than 15 years, it has changed the way people buy cars, homes, Christmas presents, and just about everything else. Companies these days spend millions on online marketing as [...]

26. August 2009

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Rut, Routine, or Realistic?

There is nothing in the world worse than finding yourself in a rut. It could be a rut formed by a routine that has become a little “too” routine or it could be caused by a lack of upward mobility at your workplace. If you have been considering starting your own online business and feel [...]

26. August 2009

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Measure Twice, Cut Once

On the surface, running your own business might seem like a dream come true. It can be, but success isn’t obtained without a lot of hard work and effort on your part. The obvious goal is to make as much money as possible, convert as many sales as you can, and leave as many clients [...]

21. July 2009

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The Honeymoon Is Over

With the new Presidential administration only 6 months in, there is already talk of what will happen when “the honeymoon ends.” The fact is, in today’s information world, with instant access to world events, in real time, things that used to take a year, now happen in a month. So, it got me thinking – [...]

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