Tom Melvin

If You’re Broke, Stop Selling!

Social networking sites give businesses the possibility of reaching thousands of people very quickly. You can use blogs, podcasts, articles, and discussion boards to engage potential customers. You will attract people to your site when you give them information they want. That’s attraction marketing: you establish relationships with your audience, eventually turning prospects into customers. Attract, [...]

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Push vs. Pull

Lately I have been shopping for a wood stove for my home. I know something about wood stoves, but not enough to make an informed decision. So what I needed first was information. The dealer I approached spent a great deal of time educating me about the different options and sharing stories about wood stoves. [...]

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The Honeymoon Is Over

With the new Presidential administration only 6 months in, there is already talk of what will happen when “the honeymoon ends.”  The fact is, in today’s information world, with instant access to world events, in real time, things that used to take a year, now happen in a month.  So, it got me thinking – [...]

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