Tom Melvin

Internet “No Brainers”

When you consider the incredibly brief period of time that online marketing has been around, it is amazing that as many companies have had the success they have had. It is not easy, however, as every accomplishment takes a lot of hard work. Anything that is worthwhile takes effort; therefore, you must have solid determination [...]

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If You’re Broke, Stop Selling!

Social networking sites give businesses the possibility of reaching thousands of people very quickly. You can use blogs, podcasts, articles, and discussion boards to engage potential customers. You will attract people to your site when you give them information they want. That’s attraction marketing: you establish relationships with your audience, eventually turning prospects into customers. Attract, [...]

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Push vs. Pull

Lately I have been shopping for a wood stove for my home. I know something about wood stoves, but not enough to make an informed decision. So what I needed first was information. The dealer I approached spent a great deal of time educating me about the different options and sharing stories about wood stoves. [...]

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Online Magic Not An Illusion

No technology has changed the world of business quite like the Internet. Even though this amazing expertise and knowledge has only been in people’s homes for less than 15 years, it has changed the way people buy cars, homes, Christmas presents, and just about everything else. Companies these days spend millions on online marketing as [...]

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Rut, Routine, or Realistic?

There is nothing in the world worse than finding yourself in a rut. It could be a rut formed by a routine that has become a little “too” routine or it could be caused by a lack of upward mobility at your workplace. If you have been considering starting your own online business and feel [...]

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The Honeymoon Is Over

With the new Presidential administration only 6 months in, there is already talk of what will happen when “the honeymoon ends.”  The fact is, in today’s information world, with instant access to world events, in real time, things that used to take a year, now happen in a month.  So, it got me thinking – [...]

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